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Rediscover your brand’s greatest creative muse – you. This copy and messaging blueprint seeks to inspire and empower business owners in either igniting or revitalising their existing online presence.
This primary combination of insightful, creative prompts and energising feedback will fuel your artistic flame, enabling you to pen the words of your brand story in a way that aligns with the idea of excellence and luxury.
Pre-intensive survey
mini audit across 2 core website pages & 1 social media account
10 creative prompts to help you write engaging, aligned web copy
is it the right fit for you?
you want to take that initial step towards refining your brand presence
you’re feeling creatively stagnant and lost when looking to elevate your business
you’re seeking an effective guide to get you on an artistic path
you’d love a creative “cheat sheet” to refer to time and again when crafting brand copy
02
Your business is more than just a source of income – it’s a part of your identity and an extension of self. This closeness, however, can make it hard to step back and identify opportunities for growth and improvement – that’s where The Essence Audit comes in.
This full-spectrum evaluation and review will offer enlightening insights, guidance and empowering inspiration for business owners at a standstill, unsure what to do with copy and messaging that feels inauthentic and displaced from their dream brand.
Pre-intensive survey
Review of online copy and identity across your entire website and main social media platform
Bespoke feedback relating to copy flow, grammar, brand messaging, TOV and an SEO healthcheck
24 hour post-audit support
is it the right fit for you?
You want to gain in-depth clarity and direction to align your brand in the luxury market
You aren’t currently promoting your business in a way that mirrors its mission
You’re seeking expert feedback and guidance to elevate your brand at your own time and pace
You’re failing to identify areas for improvement and growth
03
The story of your business forms the bedrock of your journey. Its words are meaningfully woven within every product you sell and each business milestone you conquer. This is a tale that deserves to be shared in perfect harmony with the luxury at the centre of your brand ideology.
The Storytelling Strategy is a unique creative solution, designed to serve as a seamless pathway for those seeking to standout within their respective premium markets. Methodical and artful in its approach, this strategy offers an all-encompassing scale of services that will actively evaluate and refine your brand’s online copy, arm you with creative tools and inspire through multifunctional stories and prompts.
Pre-intensive survey
Total online copy audit and renovation
*capped at 24hrs work and excluding product descriptions (please see The Expansions)
Creation of tone of voice guidelines
Creation of brand messaging and positioning principles
4 x creative, multifunctional brand stories
A bank of social media caption prompts
is it the right fit for you?
you realise that you can’t compete as a luxury brand without a luxury presence
you’re seeking versatile, creative copy and tools that prioritise beauty and excellence
you require a full-scope, strategic copy refresh for your business site
You want to start curating a loyal brand community aligned with your premium products
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After refining comes expansion – these services seek to enhance existing product descriptions and/or expand upon your current web pages.
Solid, creative foundations are now in place to ensure your products can be effectively marketed and their individual stories narrated, alongside a broadening of your existing online content. Each expansion will work in synergy to amplify sales and further coordinate with your dream customer.
Refining product descriptions:
Additional web pages
is it the right fit for you?
your current descriptions are holding your products (and sales) back
You want your goods to appeal to luxury customers in the way you’ve always dreamed
You want to build upon and deepen your brand story and narrative
you realise your online presence needs to grow and evolve to keep a community engaged
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Your story doesn’t end here, it’s only just begun – experience monthly retainer support to nurture your narrative through every evolving chapter. Within this service, your business will receive a regular creative catalogue of bespoke copy to support your online presence, promote products and foster a community across all web and social media channels.
Consider me a devoted extension of your team, with a dedicated pre-set schedule to prioritise your business needs and produce content that consistently uplifts and advances your brand within the realms of luxury. The Retainer provides a full spectrum of high-quality copy and support to keep your website, social media and email channels alive and engaging, consistently expanding your community reach.
3 x blog articles
4 x newsletters
15 x social media captions
Mini monthly audit and feedback
Monthly brainstorming and check-in call
is it the right fit for you?
you’re seeking long-term creative support to keep aligned with your mission and drive sales
you want to bring your community consistent, first-class content but lack the time
you desire a commanding online presence that never falls silent
you dream of your brand becoming much more than a business that solely sells products, clothes or services
© 2024 Zara
