When talking sustainable fashion, Reformation is undeniably running the game. A LA-Based brand gone global, they truly strike that fine cord, offering a broad selection of contemporary, timeless designs while remaining environmentally conscious at every turn. The only downside? Yes, the pieces are pricey. But there’s a reason fast fashion is so cheap, and put simply, quality and ethical production come at a cost. Personally, I’m just at a point where I’d rather save up and invest in my wardrobe. When you spend more, you undoubtedly have to think more, which maybe isn’t a bad thing (for your bank account or the planet). 

After many occasions spent window shopping in the London Reformation store, a few weeks back I went for a proper try-on sesh. Quickly escorted to a spacious dressing room, I was shown a touch screen where I could select pieces from the entire collection which would be promptly fetched by a lovely sales assistant, kind of like online shopping IRL, with immediate delivery. Safe to say I’m obsessed, everywhere needs it and it’s healed me from the triggering try-on experiences of the foul H&M dressing rooms. IYKYK.

Taking a browse, I noticed they have some great A/W pieces coming through, here are some of my standouts. 

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