Alice Hartwell freelance copywriter, editor and journalist supporting luxury fashion and beauty brands with artistic storytelling and consciously curated narratives.

With a specialisation in luxury goods, she excels when assisting premium brands—from small independents to prestigious fashion houses—in fortifying their online presence with refined, optimised messaging, a distinctive tone of voice and compelling digital content.

Her approach seeks to nurture and grow engaged, loyal brand communities while reinforcing an authentic position in the luxury space.

Alice has also been invited to share my expertise through talks and lectures at Vogue College of Fashion, mentoring the next generation of fashion professionals.

As a journalist, she crafts thoughtful and engaging features and opinion pieces for publications within her respective industries. Currently, Alice is serving as the Managing Editor of the digital publication The Shft.

Based in Brighton, UK, she embraces opportunities to collaborate with businesses worldwide, offering extensive experience in adapting to diverse, international client needs and expectations.