My story
I’ve always had a devotion to the written word, a passion for the stories it can weave…
This chapter of my story began in 2022, although the seeds were being sown much earlier. After finding little fulfilment in the corporate world, I chose instead to branch out and honour my creative copywriting passions, simultaneously indulging a lifelong love of fashion and beauty.
To date, I’ve cultivated a diverse clientele within the luxury sector worldwide, from my hometown shores of Brighton, UK, to coasts in Australia and the US. I’ve had the privilege to work almost exclusively with empowering female founders, alongside conscious brands dedicated to sustainable and ethical practices.
Each business has a unique story to tell and a distinctive voice that deserves to be heard. It’s deeply rewarding for me to provide a guiding hand and play a pivotal role in helping brands grow and organically evolve.
When not shaping client stories, I also work as a journalist within my respective industries. These projects allow me to offer expert insights and extends opportunities to share my voice on a spectrum of subjects and social issues.
