Alice Hartwell is a versatile creative, offering luxury copywriting and journalistic services to clients and publications worldwide.

With a specialisation in luxury goods, she thrives when collaborating with fashion and beauty brands seeking to fortify their presence within the premium market.

Alice is especially passionate about supporting female-led and sustainably-minded brands.

the story

Finding little fulfilment in the corporate world, I instead chose a path that honoured my passion for creative writing, while simultaneously embracing a lifelong affinity for luxury fashion and beauty. 

To date, I have cultivated a diverse clientele within the premium space, from supporting emerging labels to crafting copy for prestigious global fashion maisons. 

Each business has a unique story to tell and a distinctive voice that deserves to be heard—my thoughtful, stylistic approach to the written word serves as the catalyst for organic growth and evolution.

Beyond luxury copywriting, I also work in a journalistic capacity within my respective industries, available for commissions and invitations to share expert insight. 

Based in Brighton, UK, I welcome opportunities to collaborate with businesses worldwide, offering extensive experience in adapting to diverse, global client needs and expectations.

We’ll align if

You value unique, personalised and creative solutions, while seeking a collaborative partnership that will refine your brand narrative and messaging.